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David Evans Strickler, a 23-year-old apprentice pharmacist at Tassel Pharmacy in Latrobe, Pennsylvania, who enjoyed inventing sundaes at the store's soda fountain, invented the banana-based triple ice cream sundae in 1904. The sundae originally cost 10 cents, twice the price of other sundaes, and caught on with students of nearby Saint Vincent College. News of the sundae spread by word-of-mouth by students, through correspondence, and at professional conventions. Strickler went on to buy the pharmacy, naming it Strickler's Pharmacy. The city of Latrobe celebrated the 100th anniversary of the invention of the banana split in 2004, and in the same year the National Ice Cream Retailers Association (NICRA) certified the city as its birthplace.